The Interface Becomes the Brand / AUDI / Englisch


Interfaces act as the conduit between humans and technology and are increasingly becoming the main pillars of the brand. Designing these points of contact in a uniform and functional manner while at the same time creating an emotional brand experience – this is branding in the digital age.

For Audi, we have developed a corporate design, which is consistently »digital first« in its concept and design. The brand portal we designed to communicate the CI is accessible to everyone – an innovation in the automotive industry and a symbol of new openness.