'Diary of a Wimpy Kid' Reinvents the Traditional Book Tour

Creative

Abrams Books contacted Switch to promote the new entry in Jeff Kinney’s Diary of a Wimpy Kid series, The Meltdown. Working closely with both the author and publishing company, an ambitious plan was implemented to reinvent the standard book tour and author signing. The goal was to create an unforgettable experience that brought the book to life at multiple locations, securing sell-out attendance and providing an engaging and interactive event for all.

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