FedEx Innovation Challenge



  • Experiential
  • Social Media
  • Twitter
  • Award Winning
  • technology
  • socialcontent
  • Experiential Marketing
  • Robotics
  • Social Media Campaign
  • instagram
  • social content
  • Social Media Content
  • Social
  • Technology Solutions
  • Social Strategy
  • award
  • sponsorship
  • award-winning
  • Social Media Marketing
  • Social Marketing Services
  • awards
  • tech

Challenge: Connect FedEx's spirit of innovation with the next generation of tech talent.

Solution: Create a social media contest to take FedEx's event sponsorship of the FIRST Robotics Competition to the next level.

Teams across the country competed in the FedEx Innovation Challenge, taking on STEM questions, riddles and photo assignments and posting their responses on social media for a chance to win grants and tech prizes.

The work by Switch and FedEx on the FedEx Innovation Challenge also earned them a Silver Experience Design & Technology Award from Event Marketer in 2017 and a bronze ProAwards award from Chief Marketer in 2018.