T3 + Rite Aid: Reimagining a Retail Brand for Social

Creative

  • Social Media
  • Brand Strategy
  • Analytics
  • Content Development

CHALLENGE:
The retail health and wellness category is a sea of sameness. Customers don’t see the value in choosing one drug store over another. Rite Aid needed to find its unique value and deliver that to customers in a way that would resonate with shoppers.

SOLUTION:
Use social to help Rite Aid find a unique brand message and story customers can relate to and rally behind.

https://www.t-3.com/work/rite-aid

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