T3 + Rite Aid: Reimagining a Retail Brand for Social


  • Social Media
  • Brand Strategy
  • Analytics
  • Content Development

The retail health and wellness category is a sea of sameness. Customers don’t see the value in choosing one drug store over another. Rite Aid needed to find its unique value and deliver that to customers in a way that would resonate with shoppers.

Use social to help Rite Aid find a unique brand message and story customers can relate to and rally behind.