T3 Unites John Mayer and Kraft Heinz Jet Puffed Marshmallows


  • Social Media
  • Content Development
  • organic social
  • Video Production
  • Influencer Engagement

Jet-Puffed came to us looking to revamp their social channels and create a consistent social presence that would build brand equity and drive new usage occasions amongst millennial moms. But how do you reach and maintain visibility in-feed amongst that audience with no media budget?

We created a brand platform based on what we knew our audience was looking for: fun snacking occasions and easy to make recipes. The platform, “Puff Up,” positioned Jet-Puffed as the brand that can “Puff Up” everything from casual, everyday moments to special moments and turn them into more meaningful ones. Strategically we built posts within breakthrough and differentiated formats to keep them engaged through organic content.