We gamified the spot this year and created a Twitter contest where if you count and tweet the exact # of Major Melon bottles in the commercial, you can win $1 million! Once the spot aired, #MTNDEWMAJORMELON was trending on Twitter throughout the game as people entered and participated in the contest!
2021 “MTN DEW MAJOR MELON Bottle Count” w/ John Cena
- Super Bowl
- innovative storytelling