adidas x Here to Create Change


  • Social Media
  • Print
  • OOH
  • Online Video
  • 360 Campaign
  • brand identity
  • Brand Identity Development
  • Digital OOH
  • Promotional Product

adidas was sponsoring the US Open and asked us to help bring awareness to the decline of girls’ participation in sports (such as tennis) during the 2018 tournament. For context, girls are 1.5x more likely to drop sports compared to boys.

We developed the “Here to Create Change” platform. We designed an entire brand identity for the movement and produced and executed a 360-degree campaign including online video, social, digital out-of-home, out-of-home, promotional product and print.

At the core of the campaign was the event activation at the US Open where people could walk right in and have their shoes transformed to look like BJK’s original blue suede adidas. The surrounding content, experiences and derivative conversation scaled our investment in the US Open and drove concrete bottom line results.