MTN DEW x Major Melon Bottle Count w/ John Cena

Mountain Dew


  • Twitter
  • Super Bowl
  • TV
  • innovative storytelling

We gamified the spot this year and created a Twitter contest where if you count and tweet the exact # of Major Melon bottles in the commercial, you can win $1 million! Once the spot aired, #MTNDEWMAJORMELON was trending on Twitter throughout the game as people entered and participated in the contest!