Launching the 2018 RX

Lexus

Creative

The 2018 Lexus RX offers all the style you’ve come to expect, with extra space for the things you haven’t. We asked ourselves who might be best suited to tell the story of a growing, modern family in need of this space. The person in charge. The leader. The one who charts the course and demands respect. We landed on a five-year-old.

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