Five Star ER – Morning Rush


Humor is rare in healthcare marketing. And when it comes to emergency care, it really is no laughing matter. Or is it?

Enter Five Star ER—a freestanding emergency room with board-certified staff trained in emergency care. Five Star ER’s challenge: awareness for freestanding emergency rooms was low. So how do you teach consumers about what Five Star ER offers while standing out from the competition? Simple—an educational integrated campaign with a playful twist. From burning yourself on a hot latte to rushing through a changing stoplight to jumping into a shallow watering hole, we crafted light-hearted, relatable stories from one simple insight: we’re all a second away from an emergency.

The tagline, “All Emergencies Matter”, reinforced the idea whether your emergency is big or small, it matters to Five Star ER. With this fun, relatable and educational approach, it took fewer than 30 days to exceed the brand’s goals, as walk-ins more than tripled after the campaign’s launch.

Turns out laughter really is the best medicine.

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