Efficacy is number one in the minds of consumers when it comes to cleaning products. But we wondered, if a non-toxic cleaner could be just as effective as chemical cleaners, would busy moms choose it? Utilizing a mix of media (TV, billboards, digital and social advertising), we created a #CLEANBETTERDOBETTER movement to let families know that the unique formulation of non-toxic, citric extracts in Lemi Shine delivers a dramatic clean that is safer for your family. And, switching to a better cleaner might inspire moms to do other things that are better for them, too – one small step at a time. Because better IS the new perfection.
Lemi Shine – Snack Time