News
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Tool Time: General Tools Father's Day Campaign
General Tools Father's Day Campaign Launch Announcement
MAD (MediaPost Agency Daily), 06/12/2017
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Faking 'wokeness': how advertising targets millennial liberals for profit
Banking on a coveted demographic that is increasingly in the bluest cities, brands are ‘trying to make their toilet paper save the world.’ Rob Baiocco quoted in this piece.
The Guardian, 06/06/2017
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USA Today's AdMeter "Superbowl Commercials" Interview: Rob Baiocco
"Superbowl Commercials" Interview with Rob Baiocco, CCO of The BAM
YouTube, 02/03/2017
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Axon Smartphone With Sound Wave Type Treatment
The BAM's Unique Sound Wave Type Treatment for ZTE's Axon 7 Launch
Graphic Design USA, 10/01/2016
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Get A Clue: Brockmans Gin Is 'Like No Other'
For Brockmans Gin, The Baiocco and Maldari Connection partnered with Hotel McKittrick for their SuperCinema experiential event inspired by the cult movie classic, Clue. People attend these events in costume and role play as various characters. Was it Colonel Mustard?
MAD (MediaPost Agency Daily, 09/15/2016
Clients
| Client | Start Year | End Year |
|---|---|---|
| Akorn - TheraTears, MagOx, SinusBuster, Zostrix | 2015 | Current |
| Sandoz - Amlactin | 2017 | Current |
| General Tools - Laser Tape Measure & ToolSmart | 2017 | Current |
| LeMoyne College | 2015 | Current |
| Vitruvian Aesthetics | 2016 | Current |
| Special Narcotics Prosecutor for the City of New York - Fentanyl | 2017 | Current |
| American Heart Association/American Stroke Association | 2014 | Current |
| L'Oreal - Cerave | 2015 | 2017 |
| ZTE - Axon 7 Smartphone | 2016 | 2017 |
| Brockmans Gin | 2016 | 2016 |
About
Our driving philosophy is: Simplicity liberates creativity. We are a unique combination of powerhouse, big brand experience with creative boutique agility. We leverage our proprietary, trademarked brand strategy tool, The One Shot Answer (TM), to help clients identify their brand meaning in a short, 3-5 word phrase, that is then used as a filter to create content across channels, powerfully building brand equity over time.
People
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maureen maldari
CEO
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Rob Baiocco
Chief Creative Officer