News
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NBC crashed CBS's NCAA Tournament and became the unofficial sponsors of underdog Saint Peter's
With the Saint Peter's Peacocks advancing to the Sweet 16, NBC jumped at the chance to support them and promote Peacock with the help of creative agency, The Brooklyn Brothers.
Insider, 03/25/2022
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Ted Lasso's Origin Story - The Brooklyn Brothers x NBC Collab
On Tagline, we revisit the hilarious NBC promos a decade ago that first made Ted famous: how Jason Sudeikis, the agency Brooklyn Brothers and the London club Tottenham Hotspur collaborated on two hilarious videos, a decade ago, that got NBC's soccer coverage off to a flying start—and set Sudeikis and his team on an unlikely path to Emmy-winning glory.
Muse by Clio, 11/14/2022
About
We’re the earned-first creative agency, paired with a global network built for the modern world.
From the outset, we built an agency capable of answering the needs of future-facing clients – those who demand big brand ideas without the heavy overheads of complex structures, multiple departments or the reliance on solely paid media. And we love to partner with ambitious marketers, who like us, believe that in today’s opt-out culture attention can no longer be bought, it must be earned first.
We always strive to create big brand ideas that truly matter, the ones that will ‘Rise Above the Noise’ of culture, rise above the conventions of category and rise above the constructs and constraints of ‘traditional’ advertising. Because we believe that these are the ideas that earn their place in consumers lives and drives business outcomes for brands.
We’ve combined the best of traditional ad agencies and the creativity of the entertainment industry with the distribution nous of a modern publisher to do this very thing. It’s how we create ideas that people & the media will want to talk about and share. We call it earned 1st, but to put it simply, it’s advertising that’s so good, it doesn’t feel like advertising.