iRobot: "Animal House" TV

iRobot

Creative

  • TV/Video
  • Retail
  • Content
  • luxury
  • Humor
  • tv commercial
  • Shopper Marketing
  • animals
  • Brand Positioning
  • Home Goods
  • tv advertisement
  • Brand Spot
  • television ads
  • Award-winning creative
  • robot vacuum
  • vacuum
  • considered purchase
  • iRobot
  • vacuum cleaner
  • housecleaning
  • television advertisements
  • The Gate Worldwide

Small and silent, this robotic vacuum doesn’t come across as a serious vacuum cleaner. Yet it’s much more expensive than a dustbuster. So we positioned it between the two — as a home maintenance product that does the cleaning for you.

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