MOAA: "Kelly" VIdeo

Military Officers Association of America (MOAA)

Creative

  • TV/Video
  • Digital
  • Military
  • Millennials
  • challenger brand
  • Digital marketing
  • Brand Positioning
  • Video Campaign
  • association
  • Award-winning creative
  • armed forces
  • U.S. Army
  • considered purchase
  • brand campaign
  • MOAA
  • Military Officers Association of America
  • U.S. Navy
  • U.S. Marine Corps
  • U.S. Air Force
  • veterans
  • employment
  • association
  • The Gate Worldwide
  • council

The Military Officers Association of America wanted to increase membership. So to make the club feel more exclusive, we produced a video series of officers telling their stories for the benefit of other officers.

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