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AllianceBernstein: “Houdini” Print



  • Print
  • financial services
  • Content
  • print advertising
  • B2B
  • financial
  • challenger brand
  • Brand Positioning
  • B2C
  • Integrated Campaigns
  • Brand Spot
  • Award-winning creative
  • finance creative
  • considered purchase
  • brand campaign
  • financial creative
  • AllianceBernstein
  • Harry Houdini
  • fixed income
  • The Gate Worldwide

Trying to understand the complexity of global interest rates, yields and maturities in fixed income investing is a lot like deciphering a code. This campaign underscores the frustration investors have with understanding this abstruse sector and AllianceBernstein’s skill at decoding the fixed income market on their behalf.