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Duxiana: "Getting Older" Print



  • Print
  • Award Winning
  • Retail
  • Content
  • print advertising
  • luxury
  • luxury retailer
  • Shopper Marketing
  • B2B
  • challenger brand
  • Brand Positioning
  • B2C
  • Home Goods
  • Integrated Campaigns
  • Brand Spot
  • bedroom furniture
  • Award-winning creative
  • mattress
  • considered purchase
  • brand campaign
  • bedding
  • Duxiana
  • The Gate Worldwide

The average mattress lasts seven years. But most people keep them for more than ten. And when mattresses become old, they turn lumpy. Even concave. So it’s no wonder they have such a negative impact on how well we sleep. The goal of our campaign was to convince these sleep-deprived people that it was time to replace their mattress.