State Street: "Carpenter" TV

State Street SPDRs


  • TV/Video
  • financial services
  • Humor
  • B2B
  • financial
  • Brand Positioning
  • B2C
  • Integrated Campaigns
  • tv advertisement
  • Award-winning creative
  • ETF investing
  • Investment Advisory Services
  • Internal Marketing
  • considered purchase
  • brand campaign
  • State Street
  • SPDR
  • advisor
  • The Gate Worldwide
  • financial services marketing
  • etf

SPDR is a family of exchange traded funds. While the competition was busy talking about the breadth or price of their ETFs, we decided to talk about the reason investors actually want them: They track markets more precisely than mutual funds.