Edmonton Eskimos: One Empire

Edmonton Eskimos


  • TV/Video
  • Social Media
  • Radio
  • Digital Advertising
  • OOH
  • sports marketing
  • Brand Positioning
  • Football
  • Strategy Development
  • Strategic Planning

There is something irreplaceable in the live, common sports experience ... and it’s not just in watching the game itself - it is the opportunity to both express and revel in the sense of pride that comes from a combination of pride of city (Edmonton), pride of people (the Esks and fans), and pride of place (Commonwealth Stadium).

This unifying thought – expressing the passion and pride that Esks fans feel for city, team and stadium – was summed up in the inspiring, anthemic slogan “One Empire.” It was not just a call-to-action, it was a call-to-arms!

The tagline became the thematic backdrop of a highly evocative video that combined footage of game-ready, gritty football players with cuts to adoring fans as both bring the game to life in the familiar surroundings of Commonwealth Stadium. This unique and unifying theme delivered on the objective of presenting the in-game experience as a one-of-a-kind sports and social opportunity.

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