Americans were eating out more but sitting down less. Red Robin was losing share of trips to fast-food and fast-casual. We looked at the data and broke it down like this: if we could get just 1 out of 200 people to change a fast casual trip to a Red Robin trip in a year, it would unlock $55 million in incremental sales.

So we showed people that at Red Robin you don’t JUST leave with the full wallet and full belly you get with cheap, value meals. You ALSO leave with the full heart you get from sitting down with friends and family.

(Covid Response Work)
The pandemic posed a critical challenge to Red Robin and the restaurant industry, quickly pivoting our campaign work to drive awareness and conversion for the fun and safety of Red Robin’s take-out and delivery options.