iFLY Indoor Skydiving: Virtual Reality

iFLY indoor skydiving

Creative

Following a competitive review, Mistress, the rapidly-growing integrated agency based in Santa Monica, has been hired by iFLY to refresh the indoor skydiving brand’s positioning, attitude, and tone of voice. The agency’s first work features a new virtual reality experience that will elevate awareness, growth, drive initial trials, and entice repeat flyers for the vertical wind industry pioneer. As part of a larger integrated promotional campaign this summer, which includes out-of-home, digital, social media, and in-theater spots, iFLY’s new look and feel aims to connect with a more sports-oriented and adventure-seeking audience.

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