Mattel's Hot Wheels // For Real Double Loop

Hot Wheels


  • TV/Video
  • Toys
  • Viral Marketing
  • cars
  • hot wheels

The Many created an epic, globally distributed, episodic story based around real characters, stunts and a double-loop toy. The fictional storyline talked to kids while a real world-record double-loop at the X Games and viral corkscrew jump extended the Hot Wheels brand to a massive older audience.