Barry Lowenthal, CEO of The Media Kitchen, was quoted in The Gazette for his opinion on the noteworthy Nike 30th anniversary Kapernick ad.
The Gazette, 09/04/2018
We've focused on optimization innovations and been obsessed with precision targeting. All that brain power and mental focus to prove media drives sales came at the expense of the big media idea.
In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers.
|Client||Start Year||End Year|
|Together We Stand||2020||Current|
|Canadian Women's Foundation||2019||Current|
|Ontario Power Generation||2012||Current|
Founded in 2001, The Media Kitchen is a full-service media planning and buying agency with a strong digital core. Fully committed to the collaboration of media and creative that results in powerful brand experiences, The Media Kitchen has offices in New York, Minneapolis, Toronto, Montréal, Stockholm and Shanghai. The Media Kitchen’s services include media planning and buying for all forms of video, audio, print, out-of-home and digital – including programmatic, mobile, search and social. The Media Kitchen is a partner agency of Forsman & Bodenfors and part of the MDC Partners holding company.
One thing that makes TMK really special is our hiring philosophy. When we hire new "chefs," we focus on two things — are they great and are they nice, just like the clients we strive to work with. And these relationships are strengthened by our transparency. Ambiguity is one of the biggest roadblocks in building deep partnerships, so we root it out by instilling transparency into every action we take, both internally and externally.
While we are 100% multi-modal, we consider ourselves to be digitally centric. We stay abreast of the latest advancements by maintaining relationships within the start-up community and by creating start-up businesses ourselves. This uniquely positions The Media Kitchen to provide clients unmatched service with their online and offline media needs, while helping drive innovation in the industry.
For more information, please visit www.mediakitchen.com.
Executive Vice President
Director, Biddable Media