In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers.
We've focused on optimization innovations and been obsessed with precision targeting. All that brain power and mental focus to prove media drives sales came at the expense of the big media idea.
Barry Lowenthal, CEO of The Media Kitchen, was quoted in The Gazette for his opinion on the noteworthy Nike 30th anniversary Kapernick ad.
The Gazette, 09/04/2018
|Client||Start Year||End Year|
|Victoria's Secret PINK||2018||Current|
Born of a creative agency and fueled by start-up technology, The Media Kitchen is today’s most inventive full-service communications planning and buying agency. While we are 100% multi-modal, we consider ourselves to be digitally centric. We stay abreast of the latest advancements by maintaining relationships within the start-up community and by creating start-up businesses ourselves. This uniquely positions The Media Kitchen to provide clients unmatched service with their online and offline media needs, while helping drive innovation in the industry.
There are two things that make TMK really special. These two things have nothing to do with what we do, but they make how we do it that much better. The first is our approach to collaboration. The second is our hiring philosophy.
We believe that compelling brand experiences are made when media and creative work together. In fact, when we expanded around the world we imbedded TMK in MDC-owned creative agencies, because proximity matters to collaboration.
When we hire Chefs (people who work at TMK), we look for just two things. We ask that they’re great and nice, just like the clients we want to work with.
Managing Director, NY
Executive Vice President
Director, Biddable Media