The commercial was released online by Fiat Chrysler Automobiles as one in an eight-part “Big Game Blitz” before the Super Bowl. A PRNewswire feature recognizes the online video for amassing more than 106 million views and surpassing TV audience viewership of the game.
Created by The Richards Group, the spot features a 20-something man dressed up as the main character while acting out scenes from the long-awaited game in his backyard.
Agency Spy, 01/28/2019
The partnership between the two Texan brands will include creative across all platforms, with broadcast as the primary focus.
Agency Spy, 12/13/2018
Principal Diane Fannon and brand media negotiator LaDonna Miller were nominated alongside 23 other women as the top women in Dallas advertising. Hosted by AAF Dallas and SMU Temerlin Advertising Institute, the gala was held June 21 at the Frontiers of Flight Museum.
AdChat™ DFW, 05/30/2018
|Client||Start Year||End Year|
|Cayman Islands Department of Tourism||2018||Current|
|Charles Schwab Corporation||2014||Current|
|Grady Health System||2015||Current|
|Abercrombie & Fitch||2017||2018|
|Aircraft Owners and Pilot Association||2014||Current|
|Texas Tech Alumni Association||2016||Current|
The Richards Group became a full-service advertising agency just 43 years ago. We are now the largest independent agency in America (with billings just north of $1.47 billion). We are not for sale. Not now. Not ever. With no investors, shareholders, or partners to answer to, we're never diverted from our focus on our work, our clients, and our people (and at last count, we had 752 of those). We exist to endear brands to people. We believe that a brand is a promise and that this promise should be expressed consistently at every point of contact to maximize a brand's clarity, relevance, and power. It should come as no surprise, then, that we have built the holistic capabilities necessary to build brands through all forms of communication.
Creative Group Head
Brand Planning Director