• Mentors, Role Models, And Shoulders - The Richards Group

    Advertising is a stressful industry (relatively speaking, of course). Long hours, demanding clients, shifting goals, and expectations set by multimillion-dollar investments – any one of these could cause angst. Together, they guarantee it. Some folks hang it up quickly, having discovered that the stress-to-lifestyle ratio doesn’t pay out for them. Others, like me, hang in Continue Reading...

    The Richards Group, 08/26/2014

  • Audrey Berger, Author at The Richards Group - The Richards Group

    No, it isn’t because we don’t believe in the work we’re presenting. It’s because we’re on an island during the new business push – it doesn’t mirror the real world and the level of engagement and interaction that we typically have, and that we like to have, with our clients.

    The Richards Group, 10/20/2014

  • All the Preplanning in the World Is No Guarantee of a Good Night’s Sleep - The Richards Group

    Well, we’re in. The new building that started with a team of us putting on hard hats and shoveling dirt is done. It’s been 19 months of perseverance – through ice storms and temperatures too cold to pour concrete, through a typical Texas summer of tough-to-take heat, through what seemed like a trillion little decisions, Continue Reading...

    The Richards Group, 01/30/2015

  • That's Who We Are - The Richards Group

    Stan often describes our agency family as “700 of the smartest, brightest, most talented folks in the world of advertising.” While I’ll gladly agree with that sentiment, I’d also say that I have the pleasure of working with some of the most selfless and kindhearted folks as well – not the most common adjectives you Continue Reading...

    The Richards Group, 05/20/2015

  • Step Aside, Millennials. Make Way for Generation Z. - The Richards Group

    For all you Millennials out there, your time is up. A new generation is stealing the spotlight, and the world better get ready. Born in 1990 or after, Generation Z makes up about a quarter of the U.S. population and contributes $44 billion to the U.S. economy. These young kids are well-educated, tech-innate, and avid Continue Reading...

    The Richards Group, 06/16/2015

Client Start Year End Year
Dallas Museum of Art 2002 2010
MetroPCS 2001 Current
Bridgestone 2006 2014
Lily of France 2007 2012
Firestone 2006 2012
Cardinal Health 2015 Current
Orkin 2007 Current
The Salvation Army 2006 Current
American Greetings 2006 2012
Firehouse Subs 2016 Current

The Richards Group became a full-service advertising agency just 40 years ago. We are now the largest independent agency in America (with billings just north of $1.39 billion). We are not for sale. Not now. Not ever. With no investors, shareholders, or partners to answer to, we're never diverted from our focus on our work, our clients, and our people (and at last count, we had 705 of those). We exist to endear brands to people. We believe that a brand is a promise and that this promise should be expressed consistently at every point of contact to maximize a brand's clarity, relevance, and power. It should come as no surprise, then, that we have built the holistic capabilities necessary to build brands through all forms of communication.

  • Stan  Richards

    Stan Richards


  • Diane  Fannon

    Diane Fannon

    Principal/Brand Management

  • James  Hering

    James Hering


  • Mike  Malone

    Mike Malone

    Creative Group Head

  • Christopher  Owens

    Christopher Owens

    Brand Planning Director

  • Mary  Price

    Mary Price

    Principal/Brand Media


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