Groupers joined Snapple and designer Joe Freshgoods in New York for a successful pop-up event to launch their collaboration. The unique design behind the Snapple merchandise and Freshgoods bottles tells Joe’s story of how the corner store and Snapple played an important role in his growing up.
The Source, 08/23/2019
The Medal of Honor Host City Program will adopt a new logo. Designed by The Richards Group, the mark was done pro bono and will launch near the program’s 20th anniversary in 2021.
Gainesville Daily Register, 08/08/2019
“Done Right,” a new video created by The Richards Group, celebrates the farming community’s hard work, perseverance, and dedication by highlighting the contributions of three featured Ram drivers.
Cision PR Newswire, 08/15/2019
America’s number-one-selling bread launched its first campaign with The Richards Group. The spots feature fairy-tale characters to show the power of the bread’s goodness.
|Client||Start Year||End Year|
|Dallas Children's Advocacy Center||2018||Current|
|Cayman Islands Department of Tourism||2018||Current|
|Charles Schwab Corporation||2014||Current|
|Grady Health System||2015||Current|
|Abercrombie & Fitch||2017||2018|
The Richards Group became a full-service advertising agency just 43 years ago. We are now the largest independent agency in America (with billings just north of $1.47 billion). We are not for sale. Not now. Not ever. With no investors, shareholders, or partners to answer to, we're never diverted from our focus on our work, our clients, and our people (and at last count, we had 752 of those). We exist to endear brands to people. We believe that a brand is a promise and that this promise should be expressed consistently at every point of contact to maximize a brand's clarity, relevance, and power. It should come as no surprise, then, that we have built the holistic capabilities necessary to build brands through all forms of communication.
Creative Group Head
Brand Planning Director