The American Advertising Federation inducted Stan Richards into the Advertising Hall of Fame on April 25, 2017. About his passion for the work, Stan stated, "I’m doing something that I love to do. As long as I’m productive and can do it reasonably well, I’m gonna keep doing it till I croak.”
Dallas News, 05/08/2017
Robin Fitzgerald, BBDO’s chief creative officer, lists Motel 6 radio ads as one of her favorites in Adweek’s series “Best Ads Ever.”
Ram and History partnered together to deliver a full month of branded content through short-form series, quizzes, and traditional ad buys across all of the network’s dayparts and platforms. The campaign is centered around “Stories from the Longest Road,” stories and spotlights of people traveling on Route 20.
A collaborative study conducted by the University of Texas and Richards/Lerma reveals that black millennials are most optimistic about their future.
Huffington Post, 03/20/2017
In a new Motel 6 national television campaign, The Richards Group underscores the iconic brand’s room redesign along with their comfortable and reliable accommodations through upbeat spots.
PR Newswire, 03/15/2017
|Client||Start Year||End Year|
|Dallas Museum of Art||2002||2010|
|Lily of France||2007||2012|
|The Salvation Army||2006||Current|
The Richards Group became a full-service advertising agency just 40 years ago. We are now the largest independent agency in America (with billings just north of $1.39 billion). We are not for sale. Not now. Not ever. With no investors, shareholders, or partners to answer to, we're never diverted from our focus on our work, our clients, and our people (and at last count, we had 705 of those). We exist to endear brands to people. We believe that a brand is a promise and that this promise should be expressed consistently at every point of contact to maximize a brand's clarity, relevance, and power. It should come as no surprise, then, that we have built the holistic capabilities necessary to build brands through all forms of communication.
Creative Group Head
Brand Planning Director