Advertising is a stressful industry (relatively speaking, of course). Long hours, demanding clients, shifting goals, and expectations set by multimillion-dollar investments – any one of these could cause angst. Together, they guarantee it. Some folks hang it up quickly, having discovered that the stress-to-lifestyle ratio doesn’t pay out for them. Others, like me, hang in Continue Reading...
The Richards Group, 08/26/2014
No, it isn’t because we don’t believe in the work we’re presenting. It’s because we’re on an island during the new business push – it doesn’t mirror the real world and the level of engagement and interaction that we typically have, and that we like to have, with our clients.
The Richards Group, 10/20/2014
Well, we’re in. The new building that started with a team of us putting on hard hats and shoveling dirt is done. It’s been 19 months of perseverance – through ice storms and temperatures too cold to pour concrete, through a typical Texas summer of tough-to-take heat, through what seemed like a trillion little decisions, Continue Reading...
The Richards Group, 01/30/2015
Stan often describes our agency family as “700 of the smartest, brightest, most talented folks in the world of advertising.” While I’ll gladly agree with that sentiment, I’d also say that I have the pleasure of working with some of the most selfless and kindhearted folks as well – not the most common adjectives you Continue Reading...
The Richards Group, 05/20/2015
For all you Millennials out there, your time is up. A new generation is stealing the spotlight, and the world better get ready. Born in 1990 or after, Generation Z makes up about a quarter of the U.S. population and contributes $44 billion to the U.S. economy. These young kids are well-educated, tech-innate, and avid Continue Reading...
The Richards Group, 06/16/2015
|Client||Start Year||End Year|
|Dallas Museum of Art||2002||2010|
|Lily of France||2007||2012|
|The Salvation Army||2006||Current|
The Richards Group became a full-service advertising agency just 40 years ago. We are now the largest independent agency in America (with billings just north of $1.39 billion). We are not for sale. Not now. Not ever. With no investors, shareholders, or partners to answer to, we're never diverted from our focus on our work, our clients, and our people (and at last count, we had 705 of those). We exist to endear brands to people. We believe that a brand is a promise and that this promise should be expressed consistently at every point of contact to maximize a brand's clarity, relevance, and power. It should come as no surprise, then, that we have built the holistic capabilities necessary to build brands through all forms of communication.
Creative Group Head
Brand Planning Director