Our team has been scouring the web looking for data and insights on evolving consumer behavior during the COVID-19 crisis. We’ve been issuing twice-weekly newsletters that highlight the most meaningful content. Please note, none of the data originates from The Richards Group — we are simply aggregating and sharing it.
The Richards Group, 06/22/2020
Digital strategy director Chris Ferrel was a featured speaker on LERMA’s breakthrough Loud And Clear podcast in mid-May. He discussed the ramifications of the coronavirus for the marketing and advertising industry, along with its impact on marketing plans around the globe.
Listen Notes, 05/19/2020
Direct Auto Insurance has appointed The Richards Group as its new brand advertising agency. The first work under this partnership launched in April to adjust the brand’s messaging during the COVID-19 crisis and to implement consumer promotions.
Jessica Blancovich recently shared her thoughts on Ad-ID. Her interview was featured on the Ad-ID.org homepage, along with those of several other industry leaders.
|Client||Start Year||End Year|
|Brinks Home Security||2019||Current|
|Cache Creek Casino Resort||2019||Current|
|AT&T Discovery District||2019||Current|
|Credit One Bank||2019||Current|
|Dallas Children's Advocacy Center||2018||Current|
The Richards Group became a full-service advertising agency just 44 years ago. We are now the largest independent agency in America (with billings just north of $1.43 billion). We are not for sale. Not now. Not ever. With no investors, shareholders, or partners to answer to, we're never diverted from our focus on our work, our clients, and our people (and at last count, we had 720 of those). We exist to endear brands to people. We believe that a brand is a promise and that this promise should be expressed consistently at every point of contact to maximize a brand's clarity, relevance, and power. It should come as no surprise, then, that we have built the holistic capabilities necessary to build brands through all forms of communication.
Creative Group Head
Brand Planning Director