Bill gave Adweek a smart and witty answer for “what scares marketers the most about their jobs” in their special Halloween-themed newsletter.
Choctaw Casinos & Resorts’ affinity campaign won an award that honors the most creative, innovative, and effective advertisements in digital out-of-home media.
The University of Texas announced The Lab, a physical space to house theory and practice, for every student pursuing an advertising or public relations degree.
Ad Age, 10/30/2019
The campaign “is a personalized invitation to North Texas, Oklahoma, and Arkansas to let loose and come alive.”
|Client||Start Year||End Year|
|Cache Creek Casino Resort||2019||Current|
|Credit One Bank||2019||Current|
|Dallas Children's Advocacy Center||2018||Current|
|Cayman Islands Department of Tourism||2018||Current|
The Richards Group became a full-service advertising agency just 43 years ago. We are now the largest independent agency in America (with billings just north of $1.42 billion). We are not for sale. Not now. Not ever. With no investors, shareholders, or partners to answer to, we're never diverted from our focus on our work, our clients, and our people (and at last count, we had 752 of those). We exist to endear brands to people. We believe that a brand is a promise and that this promise should be expressed consistently at every point of contact to maximize a brand's clarity, relevance, and power. It should come as no surprise, then, that we have built the holistic capabilities necessary to build brands through all forms of communication.
Creative Group Head
Brand Planning Director