• COVID-19 and Consumer Behavior

    COVID-19 and Consumer Behavior

    Our team has been scouring the web looking for data and insights on evolving consumer behavior during the COVID-19 crisis. We’ve been issuing twice-weekly newsletters that highlight the most meaningful content. Please note, none of the data originates from The Richards Group — we are simply aggregating and sharing it.

    The Richards Group, 06/22/2020

  • Chris Ferrel discusses impact of COVID-19

    Chris Ferrel discusses impact of COVID-19

    Digital strategy director Chris Ferrel was a featured speaker on LERMA’s breakthrough Loud And Clear podcast in mid-May. He discussed the ramifications of the coronavirus for the marketing and advertising industry, along with its impact on marketing plans around the globe.

    Listen Notes, 05/19/2020

  • Tara Robinson shares how she’s handling working from home

    Tara Robinson shares how she’s handling working from home

    Copywriter Tara Robinson shared an update with Muse by Clio about how she’s adapting to the new normal.

    Muse by Clio, 05/15/2020

  • The Richards Group wins Direct Auto Insurance

    The Richards Group wins Direct Auto Insurance

    Direct Auto Insurance has appointed The Richards Group as its new brand advertising agency. The first work under this partnership launched in April to adjust the brand’s messaging during the COVID-19 crisis and to implement consumer promotions.

    MediaPost, 05/05/2020

  • Grouper Jessica Blancovich discusses improving accuracy with Ad-ID

    Grouper Jessica Blancovich discusses improving accuracy with Ad-ID

    Jessica Blancovich recently shared her thoughts on Ad-ID. Her interview was featured on the Ad-ID.org homepage, along with those of several other industry leaders.

    Ad-ID, 05/01/2020

Client Start Year End Year
Invitation Homes 2017 Current
Brinks Home Security 2019 Current
Primrose Schools 2018 Current
Cache Creek Casino Resort 2019 Current
AT&T Discovery District 2019 Current
P.F. Chang's 2019 Current
Favor 2019 Current
Credit One Bank 2019 Current
Circle K 2019 Current
Dallas Children's Advocacy Center 2018 Current

The Richards Group became a full-service advertising agency just 44 years ago. We are now the largest independent agency in America (with billings just north of $1.43 billion). We are not for sale. Not now. Not ever. With no investors, shareholders, or partners to answer to, we're never diverted from our focus on our work, our clients, and our people (and at last count, we had 720 of those). We exist to endear brands to people. We believe that a brand is a promise and that this promise should be expressed consistently at every point of contact to maximize a brand's clarity, relevance, and power. It should come as no surprise, then, that we have built the holistic capabilities necessary to build brands through all forms of communication.

  • Stan  Richards

    Stan Richards

    Principal/Creative Director

  • Rob  VanGorden

    Rob VanGorden

    Principal/Business Development

  • James  Hering

    James Hering


  • Mike  Malone

    Mike Malone

    Creative Group Head

  • Christopher  Owens

    Christopher Owens

    Brand Planning Director

  • Cheryl Huckabay

    Cheryl Huckabay

    Principal/Brand Media