Duke’s Mayonnaise appointed The Richards Group as the brand’s first agency of record after a pitch process held entirely during the COVID-19 shutdown.
Ram Trucks has released new creative around the launch of the new TRX. The Richards Group created the spot for the much-awaited reveal of the truck.
In the interest of giving people more ways to support the Black business community in Dallas, The Richards Group built Justice Kitchen, a website that lets anyone easily find Black-owned restaurants near them.
Creative group heads Andrew Harper and Kyle Kelley, the duo behind the highly publicized Encore Drive-In Nights, discussed the team’s work, the concept behind the music series, and the partnership with Encore Live.
Choctaw Casinos & Resorts has joined fans in welcoming sports back with a humorous ad featuring mascots from the Texas Rangers, Dallas Mavericks, and Dallas Stars.
|Client||Start Year||End Year|
|Brinks Home Security||2019||Current|
|Cache Creek Casino Resort||2019||Current|
|AT&T Discovery District||2019||Current|
|Credit One Bank||2019||Current|
|Dallas Children's Advocacy Center||2018||Current|
The Richards Group became a full-service advertising agency just 44 years ago. We are now the largest independent agency in America (with billings just north of $1.43 billion). We are not for sale. Not now. Not ever. With no investors, shareholders, or partners to answer to, we're never diverted from our focus on our work, our clients, and our people (and at last count, we had 720 of those). We exist to endear brands to people. We believe that a brand is a promise and that this promise should be expressed consistently at every point of contact to maximize a brand's clarity, relevance, and power. It should come as no surprise, then, that we have built the holistic capabilities necessary to build brands through all forms of communication.
Creative Group Head
Brand Planning Director