It's a new year and a new U.S. political regime. To help businesses maximize opportunities and reduce risk, the10company identifies the top 10 communication trends for 2017 that organizations need to know. The impact of President Trump, getting the most from technology and social media, and the sun setting on the traditional press release are just a few of the themes for the coming year.
When I recently moved to a new state and had to switch my auto insurance, I thought it would be quick and easy. I was wrong. It was complicated, and included multiple pages of paper documents that had to be signed, scanned, re-scanned, re-scanned again, and ultimately shipped overnight. Only after completing this process and several days did I have my new insurance cards. For someone who is the ultimate online consumer (if I can buy it online, I will), this was a hassle to say the least.
Companies like IBM, GE and Disney, where decision-making is based on strong values, rather than simply the bottom line, have a better corporate culture and more satisfied employees. And more satisfied, engaged employees definitely have a positive impact. According to Towers Perrin, companies with high employee engagement had a 19 percent increase in operating income and almost a 28 percent growth in earnings per share.
NEW YORK (August 9, 2016) The Insurance Digital Revolution (IDR), an industry campaign organized by three insurance organizations, IIABA’s Agents Council for Technology (ACT), ACORD User Groups...
Some of the most sophisticated corporations lose their way when crafting a meaningful vision. Even worse, some don’t appreciate their importance. According to Harvard Business Review, “up to 70 percent of employees do not understand their company’s strategy.” The right vision statement becomes short-hand for a company’s strategy…and can also communicate a compelling social purpose. Ultimately, it’s a unifying call to action. Here are 10 essential elements to ensure a vision statement actually demonstrates vision.
|Client||Start Year||End Year|
|Ernst & Young||2013||Current|
|Insurance Digital Revolution||2016||Current|
the10company is a marketing and communications agency that is dedicated to helping C-Suite executives transform their businesses through authentic, results-driven marketing and communications and strategic counsel. As a former CCO and CEO respectively, Valerie Di Maria and Clare DeNicola, the principals of the10company, have experience working with the C-Suite and know what it is like to lead a company through change. This experience gives us a different perspective than most PR and communication agencies because we’re not like most agencies. We’re more like you. Our expertise lies in delivering strategies and tactics that motivate your stakeholders to act. We achieve this by protecting and enhancing corporate reputation, improving communications skills for senior leaders and high-potentials, motivating employees with relevant initiatives and communications, while also increasing revenues with unique brand and sales strategies.
Valerie Di Maria