• Hello Trump, Goodbye Press Release - What Trends Will Impact Communications in 2017

    It's a new year and a new U.S. political regime. To help businesses maximize opportunities and reduce risk, the10company identifies the top 10 communication trends for 2017 that organizations need to know. The impact of President Trump, getting the most from technology and social media, and the sun setting on the traditional press release are just a few of the themes for the coming year.

    LinkedIn, 01/26/2017

  • Marketing Lessons InsurTech CEOs Don’t Always Focus On, But Should

    When I recently moved to a new state and had to switch my auto insurance, I thought it would be quick and easy. I was wrong. It was complicated, and included multiple pages of paper documents that had to be signed, scanned, re-scanned, re-scanned again, and ultimately shipped overnight. Only after completing this process and several days did I have my new insurance cards. For someone who is the ultimate online consumer (if I can buy it online, I will), this was a hassle to say the least.

    LinkedIn, 11/20/2016

  • It’s Not the Soft and Squishy Stuff: Making Values a Valuable Company Asset

    Companies like IBM, GE and Disney, where decision-making is based on strong values, rather than simply the bottom line, have a better corporate culture and more satisfied employees. And more satisfied, engaged employees definitely have a positive impact. According to Towers Perrin, companies with high employee engagement had a 19 percent increase in operating income and almost a 28 percent growth in earnings per share.

    LinkedIn, 08/25/2016

  • the10company — Insurance Digital Revolution Partners with...

    the10company — Insurance Digital Revolution Partners with...

    NEW YORK (August 9, 2016) The Insurance Digital Revolution (IDR), an industry campaign organized by three insurance organizations, IIABA’s Agents Council for Technology (ACT), ACORD User Groups...

    the10company, 08/09/2016

  • Is Your Vision Statement Visionary? 10 Essentials for an Effective Vision Statement

    Some of the most sophisticated corporations lose their way when crafting a meaningful vision. Even worse, some don’t appreciate their importance. According to Harvard Business Review, “up to 70 percent of employees do not understand their company’s strategy.” The right vision statement becomes short-hand for a company’s strategy…and can also communicate a compelling social purpose. Ultimately, it’s a unifying call to action. Here are 10 essential elements to ensure a vision statement actually demonstrates vision.

    LinkedIn, 08/04/2016

Client Start Year End Year
Raytheon 2012 Current
Ernst & Young 2013 Current
Fannie Mae 2015 Current
Landor 2013 Current
Lockton 2013 Current
Insurance Digital Revolution 2016 Current
Alcoa 2012 Current
Xylem 2013 2016

the10company is a marketing and communications agency that is dedicated to helping C-Suite executives transform their businesses through authentic, results-driven marketing and communications and strategic counsel. As a former CCO and CEO respectively, Valerie Di Maria and Clare DeNicola, the principals of the10company, have experience working with the C-Suite and know what it is like to lead a company through change. This experience gives us a different perspective than most PR and communication agencies because we’re not like most agencies. We’re more like you. Our expertise lies in delivering strategies and tactics that motivate your stakeholders to act. We achieve this by protecting and enhancing corporate reputation, improving communications skills for senior leaders and high-potentials, motivating employees with relevant initiatives and communications, while also increasing revenues with unique brand and sales strategies.

  • Clare DeNicola

    Clare DeNicola

    Principal

  • Valerie Di Maria

    Valerie Di Maria

    Principal

  • Candace Boyle

    Candace Boyle

    Senior Associate

  • Rick Leonard

    Rick Leonard

    Senior Associate

  • Melissa Remo

    Melissa Remo

    Associate

  • Geraldine McGrory

    Geraldine McGrory

    UK Partner

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