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PBS Channel 13 Case Study


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In 2013, Channel 13, PBS’s local NY network, was on the brink of going off air due to lack of funding — they needed to garner local support quickly, with very little budget. We had to do something that would catch fire with cynical New Yorkers. We developed a provocative campaign to stage an intervention on the state of (bad reality) TV and asked the city at-large to help save quality programming. With under 55K in media, #TVGoneWrong saved the network and increased membership by over 60%.