Bravo - Mexican Dynasties

Case Study

  • Social Media
  • video
  • entertainment
  • television
  • Content Strategy
  • Content Development

We worked with Bravo to launch a new Reality TV Series, Mexican Dynasties, managing and developing content for its paid and organic social channels. With a heavy up in media spend 72 hours prior to the premiere, and continuing on 4 weeks post-premiere, the team optimized audience targeting, ad units and creative throughout the paid campaign on a daily basis.

Ensuring the content showcased the best of the series as it was released weekly and connected to relevant cultural moments, meant the creative and production teams had to move at the speed of reality television and pop culture.