Riders® by Lee®: Inclusivity for All Women



  • TV/Video
  • Fashion
  • tv commercial
  • women
  • 360 Campaign
  • National

Made to Move
Toth+Co elevated the brand's style credentials within the plus size women's denim market by aligning comfort and fit with the ability to move, and evoking a body positive message for women of all sizes, driving positive brand affinity and sales.

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