Response Magazine is the definitive publication in direct response marketing, Response, its Web site (www.responsemagazine.com), digital edition (Response Digital) and weekly E-newsletter (Response This Week) provide targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV, radio, interactive TV, the Internet and all areas of DR print. Response, the only independent source of news and information in the market, is the industry leader in promoting the convergence of direct marketing methods. At the same time, Response delivers timely news and in-depth analysis specific to the needs of its readership.
Karen Kluger, 04/01/2016
Karen Kluger and Sarah Gallen of TouchPoint Integrated Communications in Darien, CT explain how the MasterCard Business Network helps them purchase products ...
|Client||Start Year||End Year|
|Hughes Network Systems||2005||Current|
|The Humane Society of The United States||2013||Current|
TouchPoint Integrated Communications, LLC is a full service Media Planning, Buying and Optimization agency. We provide a channel agnostic approach spanning all Digital, SEM, Social and traditional Media channels e.g., DRTV/BRTV, Print, OOH, etc. Our practice is anchored by RoundTable Integration™ - all of TouchPoint’s channel leaders have input in the planning and optimization process. This is crucial given how consumers are engaging with media and brands – it is no longer a linear path, it’s a “flight-plan” with multiple touchpoints consumed throughout the process. We are results focused with proprietary systems and tools for optimization and forward planning. TouchPoint is WBENC certified as well as being a Certified Fundraiser, working with non-profit organizations. The team’s experience spans both B2C and B2B initiatives. TouchPoint has a long-term track record of successfully partnering with internal marketing teams and other Agency partners based on the campaign and needs.
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