About

TouchPoint Integrated Communications, LLC is a full service Media Planning, Buying and Optimization agency. We provide a channel agnostic approach spanning all Digital, SEM, Social and traditional Media channels e.g., DRTV/BRTV, Print, OOH, etc. Our practice is anchored by RoundTable Integration™ - all of TouchPoint’s channel leaders have input in the planning and optimization process. This is crucial given how consumers are engaging with media and brands – it is no longer a linear path, it’s a “flight-plan” with multiple touchpoints consumed throughout the process. We are results focused with proprietary systems and tools for optimization and forward planning. TouchPoint is WBENC certified as well as being a Certified Fundraiser, working with non-profit organizations. The team’s experience spans both B2C and B2B initiatives. TouchPoint has a long-term track record of successfully partnering with internal marketing teams and other Agency partners based on the campaign and needs.

People

  • Karen Kluger

    Karen Kluger

    Founder/CEO

    Karen's entrepreneurial approach to business building combined with her traditional direct response and general advertising expertise has driven her to champion a fully integrated media practice that compliments both Direct and Brand Response Media. This practice provides Clients with the opportunity to balance both branding and response goals, maximize budgets through cost saving buying strategies, campaign optimization in real time, and database development including sales/response history and consumer insights. Karen has held leadership positions at some of the most prestigious agencies in the industry (1981-2005) (i.e., McCann Relationship Marketing, Y&R/Wunderman, Ammirati Puris Lintas), where she was instrumental in building not only the capabilities but the teams that ran the businesses. Her focus at all of her positions was her Clients and delivering cutting edge relevant and accountable media programs. She has worked across almost every category; Insurance, Technology, Nutraceuticals, Healthcare, Travel to name a few.

  • Maya Simonian

    EVP, Group Media Director

    Maya is an integrated media professional with over 25 years of experience in traditional, digital and direct response advertising. Her deep experience affords her Clients innovative media solutions that drive quantifiable results. She is an innovative and strategic leader, with a strong analytical approach to business building. Maya started her career at Ogilvy & Mather Direct/OgilvyOne where she worked across multiple accounts including IBM Worldwide, AT&T and Jaguar.

  • Shelley Huttner

    EVP, Broadcast Director

    Shelley has over 30 years of experience in Direct and Brand Response Broadcast buying across National Cable, Local Spot and Local Cable, Network, Syndication, Radio and Hispanic. She oversees and manages the broadcast team and all broadcast accounts at TouchPoint. She ensures the integrity of the buys are sound to reach all outlined goals. She leverages her long-term relationships with sales teams and vendors for aggressive rate negotiations and “first call” for opportunistic & fire sale inventory. Shelley has also been a leader, successfully integrating addressable TV, unwired, VOD and OTT to TouchPoint’s Client base. Prior to joining TouchPoint in 2007, Shelley was a Group Buying Director at Wunderman Media/Group M from 1987-2007. Her account experience is deep and diverse: Progressive Auto Insurance, Netflix, Weight Watchers, Brinks Home Security, as some examples.

  • Bill Fortune

    VP, Search Director

    Bill is the Director of TouchPoint’s SEM capability. Prior to joining TouchPoint, Bill has over 15 years of Search Marketing experience at two highly regarded agencies, Marchex and Digitas. Bill is extremely detail oriented and has significant experience with building out profitable, robust search campaigns based on our Client’s goals. Bill spearheads all of TIC’s Client’s search campaigns and achieves noticeable improvements in results and efficiencies via strategic reorganization and purposeful optimization.
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