Implemented a mix of Digital, TV and OOH to build awareness and differentiate SparklingICE from other sparkling water brands. A mix of "spectacular" and traditional OOH units were strategically placed in priority markets to stimulate retail sales. Flighted TV schedules during key summer seasonality to maximize presence during peak selling windows. Heavy Social media presence and use of influencers helped to drive interest and sales.
TouchPoint SparklingICE Case Study