A variety of Medline DME products have been infused with antimicrobial product, Microban, well before the pandemic even started in March. In order to greater awareness of Medline’s Microban line during this very relevant time, TPN recreated a variety of marketing tactics to more effectively communicate the antimicrobial element in an engaging way. Social media, Amazon PDPs, etc all featured the reimagined campaign.
Durable Medical Equipment w/Microban: Campaign refresh
- Social Media