Alibaba.com: Action figures

Alibaba.com

Creative

  • Advertising
  • video
  • global
  • B2B
  • global campaign
  • funny
  • Chinese

Traction was tapped to introduce global sourcing platform, Alibaba.com, to small businesses across the United States. This campaign doubled awareness in 4 months, lead to a 50% increase in site traffic and contributed to Alibaba having the largest IPO in history.

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