ökocat: A Frank Conversation

Healthy Pet


  • cpg
  • video
  • launch
  • campaign
  • Product Launch
  • pets
  • Pet Care
  • petcare

When Healthy Pet came to Traction to launch ökocat, the leading cat litter in Europe, in the U.S., we introduced a snarky, millennial spokes cat named Rufus that the The New York Times said "makes Morris, the finicky cat that is the brand mascot for 9 Lives cat food, seem like a feline version of Mother Teresa."