Lenovo: Downtime Drama

Lenovo

Creative

  • technology
  • video
  • entertainment
  • B2B
  • funny
  • demand generation
  • high tech
  • IT

How do you create brand preference and engagement for a product that is essentially an undifferentiated commodity? By creating content that people actually watch because it shows that you get them—like Traction did in this hilarious video for Lenovo servers.

X