Creative
Cases
News
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It’s Time to Put an End to Advertising’s Too Frequent Cultural Slipups – Adweek
Translation's own John Petty, III breaks down that every step forward doesn’t need to be followed by a step backward
AdWeek, 07/02/2018
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Steve Stoute on Racism: We Have to Fight In Our Own Backyard
Translation's Steve Stoute talks about Black Lives Matter and the ad industry cleaning up its own act.
AdvertisingAge, 07/18/2016
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“What the Hell is the Presidency for? LBJ’s Battle for Civil Rights” Premieres on HISTORY
Exactly 52 years after the 1964 Civil Rights Act became law, a new HISTORY documentary, narrated by actor Anthony Mackie, takes a contemporary look at President Lyndon Johnson's contributions in civil rights and social justice.
LBJ Presidential Library, 06/29/2016
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Clios, 06/22/2016
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James Corden Pitches Delightfully Terrible Ad Ideas to Apple Music in This Meta Spot – Adweek
There's a certain kind of advertising that you know is vying for a Cannes Lion, the kind of prestige work that will really make you think about the state of humanity—and if you're lucky, the brand behind the spot. Apple Music's new spot, which broke on Sunday night's Emmy Award telecast and pointed to the extended online version version below (brilliant timing, A+ media team), has James Corden pitching ad ideas for Apple Music—goofy and, later, overly ambitious ideas—much to the chagrin of Apple's execs, who'd rather just tell people about the app's functionality.
AdWeek, 09/19/2016
Clients
| Client | Start Year | End Year |
|---|---|---|
| McDonald's | 2004 | 2014 |
| Champs Sports | 2013 | Current |
| Indiana Pacers | 2015 | Current |
| DSW | 2009 | Current |
| Sprint | 2015 | Current |
| Anheuser-Busch | 2011 | 2015 |
| Kaiser Permanente | 2013 | Current |
| State Farm | 2009 | Current |
| NBA | 2014 | Current |
| Brooklyn Nets | 2011 | 2012 |
About
Founded in 2004, Translation is a full-service communications agency with a reputation for helping Fortune 500 companies thrive in contemporary culture. The agency is dedicated to delivering transformative ideas that push past the limitations of traditional marketing, fundamentally changing the way a brand resonates with consumers in the global marketplace.
Businessweek once called us “the McKinsey of Pop Culture,” and this quote still captures the heart of what makes us unique. Informed by equal parts analytical rigor and an unmatched pop cultural sensibility, we harness an array of capabilities to help our clients thrive in the world of contemporary culture.
Because of our unique philosophy and our unique capabilities, our creative success stories span the spectrum of contemporary culture. We are equally adept at creating everything from cutting-edge advertising campaigns to wildly popular music festivals to documentary films to all points in between.
Our culture-leading creativity unites consumers from all demographics and ethnicities, and as such our experience spans the range from lead agency responsibilities to ethnic marketing to music marketing and beyond.
People
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Steve Stoute
Founder and Chief Executive Officer
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John Norman
Partner, Chief Creative Officer
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John Greene
Senior Partner, Chief Strategy Officer
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John McBride
Founding Partner, Head of Brand Innovation
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Chaucer Barnes
Chief Audience Officer
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Carlos Ramos
Chief Operating Officer
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Miriam Franklin
Director of Content Production
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Jeremy Gelade
Director of Project Management and Creative Operations
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Susanna Swartley
Group Account Director
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Stanley Lumax
Group Account Director
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Jimmy Euwer
Group Account Director
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Suzanne Lau
Group Account Director