WhatsApp’s first short film stars Giannis Antetokounmpo | Ad Age
The Greek-born NBA player describes forging connections to his Nigerian heritage, partially through the Meta-owned messaging platform.
Ad Age, 09/21/2022
The NBA Just Made One of the Most Joyous Sports Ads Ever
Starring Michael B. Jordan, 'NBA Lane' from agency Translation celebrates 75 years of basketball greats
NBA Lane comes to life through virtual reality | NBA.com
The NBA Lane campaign can now be explored first-hand thanks to a new VR experience.
NBA and Translation: The Marketing of a Cultural Juggernaut | Muse by Clio
Kate Jhaveri, Ann Wool and Jason Campbell unpack 'NBA Lane' and the league's vision for content
Muse by Clio, 06/15/2022
SiriusXM Sets the Table for an Awkward, Star-Studded Dinner
The media firm and Translation have launched a second season of their 'Home of SiriusXM' effort
Founded in 2004, Translation is an independent, minority-owned creative agency with a reputation for helping Fortune 500 companies thrive in contemporary culture. The agency is dedicated to delivering transformative ideas that push past the limitations of traditional marketing, fundamentally changing the way a brand resonates with consumers in the global marketplace.
Businessweek once called us “the McKinsey of Pop Culture,” and this quote still captures the heart of what makes us unique. Informed by equal parts unmatched pop cultural sensibility and analytical rigor (powered by our proprietary research and team at our sister-company UnitedMasters0, we harness an array of capabilities to help our clients thrive in the world of contemporary culture.
Because of our unique philosophy and our unique capabilities, our creative success stories span the spectrum of contemporary culture. We are equally adept at creating everything from cutting-edge advertising campaigns to wildly popular music festivals to documentary films to all points in between.
Our culture-leading creativity unites consumers from all demographics and ethnicities, and as such our experience spans the range from lead agency responsibilities to youth marketing, to sport-focused retainer, to interpretation of a general market campaign for a specific audience group, to music marketing and beyond.