Crocs endorsed Lilly King, 2-time gold medalist, World Champion, and women’s world and American record holder for the brand’s latest Come As You Are campaign. Crocs wanted to create a 4-part branded content, docu-style series as part of their reinvigorated YouTube strategy and be a part of the Olympic conversation. We developed a campaign architecture, provided creative direction and full service video and photo production & post-production of a series showcasing journey to officially head back to compete in the Tokyo Summer Olympics. Results showed that females aged 16-20 found the message in the Lilly King long form video to be the Single Best Thing about the ad, and highly Relatable & Relevant, and 47% reported positive intent to purchase after seeing the spots.
Crocs - Lilly King - Come As You Are