Freddie Mac’s is a leading financial lending institution for home buyers and renters. Their mission is to make homeownership and rental housing more accessible through affordability. Since 1970, Freddie Mac has been operating the secondary mortgage market to provide liquidity, stability, and affordability to the US housing market in all economic conditions and communities from coast to coast.
The challenge was to cleary and effectively communicate the complexities of the individual business units work to internal and external audiences at a large scale.
Over the course of two years, we’ve established a process and relationship that allowed us to be the executional arm of the Freddie Mac Creative Services team. Together we produced regular thought leadership content, policy communication, internal messaging, and consumer facing content across the 180+ projects a year which come in at the request of the business units: Single-Family, Multifamily and Capital Markets. During our retained structure, we created project workflows, championed multimedia projects across all three internal client arms, provided creative direction across all visual assets and on-call, quick-react support services.
Freddie Mac | Internal Agency Partnership
- financial services
- content marketing
- Content Development
- Video Production
- Internal Marketing