Porter Cable Brand Anthem -- Director's Cut

Stanley Black & Decker (Black+Decker, Craftsman, Stanley, Dewalt, Irwin, Lenox, Lista, Vidmar, Porter Cable, Proto, Mac Tools)


  • Home Improvement
  • production
  • brand campaign
  • equipment
  • Storytelling & Videos
  • Film storytelling

We had the pleasure of collaborating with fellow agency, MGH, to produce, direct and post produce Porter Cable's new anthem video as a part of a brand partnership with Tractor Supply Co. Porter-Cable is a power tool manufacturer a part of the Stanley Black and Decker family. They are known for pioneering portable tools for the do-it-yourself persona. We crafted a visual story rooted in Porter Cable’s belief in hard work, self-reliance and getting the job done right with the goal of reaching new communities through the Tractor Supply partnership.