Corona: Packaging That Drives Consumer Engagement

Constellation Brands US


  • Social Media
  • Media
  • Retail
  • summer
  • seasonal
  • Promotions
  • AR
  • television ads
  • promotional packaging
  • In-store
  • Package Design
  • music partnership
  • Corona beer
  • Corona Extra

What do you get when you combine a popular song-identifying app and a beer synonymous with summer? A kick-ass summer promotion, that’s what. All consumers had to do was Shazam their special-edition Corona for a chance to win a one-of-a-kind beach-house experience. It doesn’t get much easier than that. Displays, packaging and retail signage supported the program, reinforcing Corona’s position as the perfect summer beer.