New Balance

New Balance

Case Study

  • Retail
  • Shopper Marketing

A customization experience paired the classic
and iconic New Balance 574—with fail-proof
style creds—and a customized, make-it-yourself
experience. Brand cues of antique-stained pine
and exposed brick showcased contemporary
expressions of the brand. And shoe materials,
like suede and laces, were integrated into the
destination to inspire design choices. Two digital
touch screens offered shoppers a real-life, hands-on,
intuitive and engaging design process.

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