Tazo: Quenching Millennial Thirst for Authentic Engagement


  • Social Media
  • Media
  • content marketing
  • Beverage
  • creative
  • Millennials
  • Food and Beverage
  • Shopper Marketing
  • Tea
  • facebook
  • instagram
  • Pinterest
  • CPG beverage
  • Tazo

Old tropes of cozy, quiet scenes dominate the tea category. But Tazo takes tea into new territory, combining vibrant ingredient stories with a passion for living life to its fullest. To make a splash, we ditched the expected hands-on-cup imagery and poured pure joy into the Tazo experience. Sponsored content, print, digital and social media engaged loyal Tazo fans and brought new tea lovers to the brand.