In studying the Absolute Merch brand, and how we could bring it to life for the internal team via a brand playbook, we learned in an interview with an artist that … “40,000 new songs come out on Spotify every day, so album artwork, artist branding, the music video, and fashion are all part of what makes something stand out.” And that’s where Absolute Merch fits in. Helping artists stand out. We took that core purpose to heart - surprising and impressing artists with creative strategy and reliable, quick execution - to help the Absolute Merch brand hold the spotlight for a moment. Collage: g:\Vladimir Jones\Projects\2021\21-VJ-03486 - 2021 AWARD SUBMISSIONS\Final deliverable\_THIRD PARTY SITES\AbsoluteMerch_collage1.png
An independent, creative, anti-corporate merch company.