Oktoberfest Haus Party

Sierra Nevada Brewing Company

Creative

  • Beverage
  • Beer
  • Social Media Campaign
  • festival
  • Oktoberfest

What’s left of a tradition that involves large crowds, live music and sharing beers with friends in a year when it’s just … not happening?

Well, as it turns out, a lot. And we had a blast supporting Sierra Nevada Brewing Company’s virtual Oktoberfest Haus Party in 2020. We took to social for marketing the craft brewery’s seasonal beer and online community featuring recipes, live music, and a map to help with your beer run.

With #ProstLikeaPro, we infused social feeds from Chico, CA, to Pittsburgh, PA, with humor and lighthearted, polka-tracked fun ...

- A German tongue twister
- Shower beers (we’re not judging)
- Beer bottles in hats
- Wiener dogs (in hats, of course!)

Wherever you are, you can still prost. Or “cheers,” if you rather.

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