When our original creative and production plan (educational videos with live actors) became impractical in light of Colorado’s stay-at-home and social-distancing restrictions to prevent the spread of COVID-19, we still had to produce and execute an advertising campaign on time for the the start of the summer watering season in Colorado Springs Utilities' service area.
So we responded quickly, shifting timelines, production partners and scripts, and created animated videos for broadcast TV, connected TV, and social media. We also carried over the revised creative approach for digital display, out of home, print and radio. Trust and open communication with a long-term client partner made the quick pivot possible. And the campaign was in market on June 1, as planned.
Within the first six months, Colorado Springs Utilities saw 559 acre-feet of water saved.
Colorado Springs Utilities