Sizzler - 1991 GIF Certificate

Sizzler - 1991 GIF Certificate

Case Study

  • Social Media Campaign
  • National
  • Restaurants

It's still unclear why the video, "Sizzler Promotional Commercial 1991," resurfaced on the internet via Reddit in 2015. But it did. Social media users celebrated the video for what it was - a perfect portrait of America in the early 90s. We had fun with it, too. Within 24 hours of the video leaking, we’d created GIFs offering consumers $19.91 meals on #TBT. We’d donated $19,991 to charity. And we’d broken the Internet. Because of our ability to quickly capitalize on the Sizzler momentum, within 48 hours we reached 350,000 people on social media, engaged directly with 2,000 fans, and garnered 800 million media impressions valued at $7 million.

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