What is fundamental to MEC’s DNA is creativity, entrepreneurialism, optimism, and of course, the business know-how that enables us to provide vital counsel to our clients and their agency partners. Many of the industry benchmarks have been built within MEC: the first multi-cultural practice developed within a media agency, the first digital specialty division, the first dedicated search business, the first social media unit, and industry-first tools & products such as CookieCutter™, Socialytics, MEC GO, and MEC Momentum™.

At MEC we actively celebrate this unique culture and DNA. We are immensely proud of our differences, and believe we are better and stronger because of them.

How we are different is most clearly articulated by our unique global ambition and our proposition centered on growth. MEC’s ambition is to be our clients’ Most Valued Business Partner, famous for inspiring people and exceptional results. We push the boundaries of what’s possible in order to drive growth; growth for our people, our clients and our industry. Uniting our entire global agency is our rallying cry, “DON’T JUST LIVE. THRIVE.”

To support and lead the growth of our client's business, we have created a unique & truly client­ centric partnership model which we call "The Power of Partnership". It consists of a multi­discipline client team core of senior leaders from Business/Client, Integrated Planning/Strategy, and Analytics & Insight teams. These individuals are uniquely positioned to understand the full breadth of a client's business, and drive development of customer-first strategies and innovative ideas. They are also well positioned to bring in the best of GroupM & WPP in collaboration with any other partner agencies with whom a client may work.

And while reading about our culture and DNA is one thing, actually experiencing it as a client is another. In for three consecutive years running, RECMA has ranked MEC #1 in client loyalty in the US. It's a statistic that is more qualitative than quantitative, and it's a recognition of which we are extremely proud. We think it shows how much our clients matter to us and. conversely, how much we are fulfilling our ambition of being their Most Valued Business Partner, famous for inspiring people and exceptional results.


MEC is one of the world's top seven global media networks, and a founding partner in GroupM, the world's leading full-service investment entity and wholly owned subsidiary of WPP. We operate through 150 offices in over 80 countries and employ over 5,000 people.