IFAD needed to increase awareness among policymakers and the public of the vital importance of investing in agricultural communities in developing countries as a way to reduce global poverty.
Furnished with a set of compelling statistics drawn from extensive research and supported by a team of farmers and villagers from Kasama, Zambia, we set out to tell the world by creating an investment report like no other.
Over three days, this unique and powerful message to the world was carved into the very land that farmers use to feed their communities.
The Field Report helped spark dialogue with IFAD members and encouraged governments and partners to scale up their agricultural investment to reduce poverty and hunger by 2030.
The initiative firmly positioned the issue of agriculture investment on the global stage and reached millions.
SHORTLIST: Cannes – Creative Data
International Fund for Agricultural Development (IFAD): The Field Report