The eclipse of 2017 was destined to be a massive cultural moment. Media outlets and brands alike were advising consumers on how and where to enjoy the rare celestial event. We needed to create the ultimate eclipse experience, that only Royal Caribbean could deliver.
And coverage was everywhere (6.3 billion impressions) from Jimmy Kimmel Live! to Wall Street Journal to Saturday Night Live. But more than conversation, we moved the needle on sales (+500k revenue) and average guest age (-5 years).
Even Esquire raved…: “Now the best of the eclipse won’t even be the eclipse”.
WINNER: SABRE North America Awards, In2 SABRE Awards
SHORTLIST: Cannes Entertainment Lion (x2)
Royal Caribbean: Eclipsing the Eclipse
- Travel and Tourism
- integrated media
- integrated campaign