Fannie Mae: Future Housing Leaders

Fannie Mae: Future Housing Leaders

Creative

To create the brand awareness and interest FHL needed to capture mindshare within this coveted audience, West Cary Group designed and implemented an outreach strategy to build program awareness, engage students, and ultimately inspire them to apply for internships.​

A phased approach enabled rapid delivery, combining a comprehensive program of social media, on-campus collateral and recruitment events.​

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