RTIC | Anthem



  • Outdoor
  • soft sided coolers
  • hard coolers
  • coolers
  • drinkware
  • insulated drinkware
  • brand anthem

Since its inception in 2014, RTIC had focused on being cheaper than the competition. As the company grew, the need to understand who they were as a brand became apparent. We worked to identify the mission, mindset and values that truly separate RTIC from the competition, and create an identity that appeals to consumers’ emotional desire to keep the good times going longer.